Top 5 Beauty Retail Apps on Android in New Zealand Q2 2022

During the second quarter of 2022, the top beauty retail apps on the Android platform in New Zealand exhibited varied performance trends. Here is a detailed look at the weekly downloads, revenue, and active user trends for these apps.

SEPHORA - Beauty Shopping saw a fluctuating trend in weekly downloads, ranging from 227 to 314, with a notable dip in mid-April. The app's weekly active users remained relatively stable, hovering around 5.2K to 5.5K, with slight fluctuations.

MECCA - Beauty Shopping experienced a varied download trend, peaking at 330 in late March and dipping to 199 in mid-May. The app's weekly downloads showed an overall stable pattern, fluctuating between 199 and 330 downloads per week.

OLIVEYOUNG GLOBAL demonstrated a significant upward trend in weekly downloads, starting from 33 at the beginning of the quarter and reaching up to 227 by mid-June. Active users also increased steadily from 128 to 326 over the same period, indicating growing user engagement.

Strawberrynet Beauty Shopping had relatively low but stable weekly downloads, ranging from 20 to 56. The app maintained consistent performance without significant spikes or drops throughout the quarter.

Lastly, Nykaa - Beauty Shopping App experienced modest weekly downloads, peaking at 50 in late April and declining to 12 by early June. Active users showed a steady trend, ranging from 379 to 469, with minor fluctuations.

The data for this analysis comes from Sensor Tower. For more detailed insights into the performance of these and other apps, visit Sensor Tower's website.